Tata or the pink city is a verdant oasis in the South of Morocco in the Souss-Massa region, and one of the most popular tourist destinations of the kingdom, charming palm grove between wadis coming from the Anti-Atlas and the desert dunes. This village is renowned for its beautiful Ksour, its archaeological heritage and its hadncrafting wealth in pottery and jewelery.
The province of Tata is a predominantly a rural subdivision of the Moroccan region of Guelmim-Es Smara. It takes its name from its chief town, Tata. The town is located within an Oasis 289 km southeast of Agadir and about 815 km from Laayoune.
It is surrounded by: Assa, Taroudante, Tiznite, Guelmime and Ouarzazate. It has a population of around 250,000 inhabitants in 2014 and occupies an area of almost 26,000 square kilometers. The region of Tata contains a rich archaeological heritage which testifies to a prodigious civilization that has radiated for millennia and is characterized by the richness and the diversity of its craft in the urban centers as well as in the rural communes and even Douars.